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by IQAC KIITKIIT Deemed to be University — Internal Quality Assurance Cell

Publication2025

When information flows, shoppers flow: examining information quality, interactivity and purchase intention in livestream shopping

The record

Type
Publication
Date
1 January 2025
Level
National
Journal
Asia Pacific Journal of Marketing and Logistics
Pages
1-24
Published
1 January 2025
DOI
10.1108/apjml-04-2025-0598
Scopus ID
105025422714
ISSN
13555855
Authors
2
Open access
No
Citations
3
International co-authorship
No
Co-author countries
IN

Classification

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UN Sustainable Development Goals

  1. 8.2 Achieve higher economic productivity through diversification, technological upgrading and innovation

    TargetPrimaryModerate confidenceJudged

    Information quality and perceived interactivity in livestream shopping influence consumer flow state and purchase intention, supporting e-commerce economic productivity and digital market growth.

    Moderate confidence
    The alignment is plausible and defensible but rests on an assumption a reasonable reviewer could decline. Published, and surfaced in the review queue for a human to confirm or override.
    Judged
    Judged against the published classification rubric, under the rubric and prompt versions recorded with the run that produced it.
    Produced by
    claude-haiku-4-5-20251001, under kortex-publication-v1

Viksit Bharat @2047

  1. vb-2.3 Services and the knowledge economy

    Sub-themePrimaryModerate confidenceJudged

    Digital commerce and service economy research supports knowledge economy development.

    Produced by
    claude-haiku-4-5-20251001, under kortex-publication-v1

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KIIT Deemed to be University. “When information flows, shoppers flow: examining information quality, interactivity and purchase intention in livestream shopping”. Kortex.

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