Publication2025
Forty Years of Brand Logo Literature: A Review and Future Research Directions
The record
- Type
- Publication
- Date
- 1 November 2025
- Level
- National
- Journal
- Journal of Business Research
- Volume
- 200
- Published
- 1 November 2025
- DOI
- 10.1016/j.jbusres.2025.115655
- Scopus ID
- 105014013462
- ISSN
- 01482963
- Authors
- 5
- Open access
- No
- Citations
- 4
- International co-authorship
- No
- Co-author countries
- IN
Classification
Every label below carries the reasoning it was assigned on, the confidence band it was assigned in, and what produced it. The rubric is published.
UN Sustainable Development Goals
8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Systematic review of brand logo research and design properties evolution contributes to marketing and business innovation literature over four decades of scholarship.
- Moderate confidence
- The alignment is plausible and defensible but rests on an assumption a reasonable reviewer could decline. Published, and surfaced in the review queue for a human to confirm or override.
- Judged
- Judged against the published classification rubric, under the rubric and prompt versions recorded with the run that produced it.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
Viksit Bharat @2047
vb-2.3 Services and the knowledge economy
Brand design and marketing research supports services and knowledge economy advancement.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
Each label above carries the instrument and the version that produced it. How each classification is reached.
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Provenance
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- Source rows resolved into this record
- 1
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Citing this record
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KIIT Deemed to be University. “Forty Years of Brand Logo Literature: A Review and Future Research Directions”. Kortex.