Publication2019
Facilitators of e-tail patronage behavior among generation z consumers.
The record
- Type
- Publication
- Date
- 1 April 2019
- Level
- National
- Journal
- Indian Journal of Marketing
- Volume
- 49
- Issue
- 4
- Pages
- 20-36
- Published
- 1 April 2019
- DOI
- 10.17010/ijom/2019/v49/i4/142974
- Scopus ID
- 85068165397
- ISSN
- 09738703
- Authors
- 2
- Open access
- No
- Citations
- 7
- International co-authorship
- No
- Co-author countries
- IN
Classification
Every label below carries the reasoning it was assigned on, the confidence band it was assigned in, and what produced it. The rubric is published.
UN Sustainable Development Goals
12.8 Ensure people everywhere have the information and awareness for sustainable development and lifestyles in harmony with nature
E-tail patronage study examines consumer behavior factors including service quality, atmospherics, and merchandise for online retail loyalty.
- Moderate confidence
- The alignment is plausible and defensible but rests on an assumption a reasonable reviewer could decline. Published, and surfaced in the review queue for a human to confirm or override.
- Judged
- Judged against the published classification rubric, under the rubric and prompt versions recorded with the run that produced it.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
8.2 Achieve higher economic productivity through diversification, technological upgrading and innovation
E-commerce business model growth and Generation Z patronage patterns inform economic productivity and retail innovation.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
Viksit Bharat @2047
vb-2.3 Services and the knowledge economy
Digital commerce and online retail business models represent knowledge economy and services sector innovation.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
Each label above carries the instrument and the version that produced it. How each classification is reached.
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Provenance
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- Source rows resolved into this record
- 1
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Citing this record
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KIIT Deemed to be University. “Facilitators of e-tail patronage behavior among generation z consumers.”. Kortex.