Publication2026
Exploring technological enablers of AI adoption for the effectiveness of digital promotions
The record
- Type
- Publication
- Date
- 1 January 2026
- Level
- National
- Journal
- International Journal of Business Information Systems
- Volume
- 52
- Issue
- 8
- Pages
- 44-77
- Published
- 1 January 2026
- DOI
- 10.1504/ijbis.2026.155937
- Scopus ID
- 105049117089
- ISSN
- 17460972
- Authors
- 3
- Open access
- No
- Citations
- 0
- International co-authorship
- No
- Co-author countries
- IN
Classification
Every label below carries the reasoning it was assigned on, the confidence band it was assigned in, and what produced it. The rubric is published.
UN Sustainable Development Goals
8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Structural equation modeling explores technological enablers of AI adoption in digital promotions including IT infrastructure, compatibility and data security.
- Moderate confidence
- The alignment is plausible and defensible but rests on an assumption a reasonable reviewer could decline. Published, and surfaced in the review queue for a human to confirm or override.
- Judged
- Judged against the published classification rubric, under the rubric and prompt versions recorded with the run that produced it.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
9.5 Enhance scientific research, upgrade technological capabilities, and increase researchers and R&D spending
AI implementation research advances digital technology adoption in e-commerce for improved productivity and personalized customer engagement.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
Viksit Bharat @2047
vb-3.2 Digital technology and artificial intelligence
AI adoption in digital marketing innovation enables personalized business-to-consumer interactions advancing knowledge economy and digital transformation.
- High confidence
- The subject matter is a strong and direct inference from the record type, the funding or organising body, or the programme context, even where the title alone is thin. Example: an ICMR-funded project against SDG 3, on the strength of the agency.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
Each label above carries the instrument and the version that produced it. How each classification is reached.
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- Source rows resolved into this record
- 1
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KIIT Deemed to be University. “Exploring technological enablers of AI adoption for the effectiveness of digital promotions”. Kortex.