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by IQAC KIITKIIT Deemed to be University — Internal Quality Assurance Cell

Publication2025

Enhancing Personalized Marketing with Artificial Intelligence for Superior Consumer Targeting and Growth

The record

Type
Publication
Date
1 January 2025
Level
National
Journal
Proceedings of the International Conference on Electrical Engineering and Informatics
Published
1 January 2025
DOI
10.1109/iceei68459.2025.11331115
Scopus ID
105033899440
ISSN
21556830
Authors
6
Open access
No
Citations
0
International co-authorship
No
Co-author countries
IN

Classification

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UN Sustainable Development Goals

  1. 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

    GoalPrimaryHigh confidenceJudged

    PERSUADE platform using graph neural networks and reinforcement learning for personalized marketing improves targeting accuracy by 21.4% and ROI by 25.6%.

    High confidence
    The subject matter is a strong and direct inference from the record type, the funding or organising body, or the programme context, even where the title alone is thin. Example: an ICMR-funded project against SDG 3, on the strength of the agency.
    Judged
    Judged against the published classification rubric, under the rubric and prompt versions recorded with the run that produced it.
    Produced by
    claude-haiku-4-5-20251001, under kortex-publication-v1

Viksit Bharat @2047

  1. vb-3.2 Digital technology and artificial intelligence

    Sub-themePrimaryHigh confidenceJudged

    AI-driven business analytics and recommendation systems research advances knowledge economy and digital technology application.

    Produced by
    claude-haiku-4-5-20251001, under kortex-publication-v1

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KIIT Deemed to be University. “Enhancing Personalized Marketing with Artificial Intelligence for Superior Consumer Targeting and Growth”. Kortex.

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