Publication2022
Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
The record
- Type
- Publication
- Date
- 1 March 2022
- Level
- International — held abroad
- Journal
- Journal of Business Research
- Volume
- 141
- Pages
- 685-701
- Published
- 1 March 2022
- DOI
- 10.1016/j.jbusres.2021.11.070
- Scopus ID
- 85120802062
- ISSN
- 01482963
- Authors
- 4
- Open access
- Yes
- Citations
- 56
- International co-authorship
- Yes
- Co-author countries
- IN, NL, QA
Classification
Every label below carries the reasoning it was assigned on, the confidence band it was assigned in, and what produced it. The rubric is published.
UN Sustainable Development Goals
8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Demonstrates ethical cognitive computing principles improve organizational effectiveness and reputation, contributing to responsible business practices and employment quality.
- Moderate confidence
- The alignment is plausible and defensible but rests on an assumption a reasonable reviewer could decline. Published, and surfaced in the review queue for a human to confirm or override.
- Judged
- Judged against the published classification rubric, under the rubric and prompt versions recorded with the run that produced it.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
9.5 Enhance scientific research, upgrade technological capabilities, and increase researchers and R&D spending
Research into cognitive computing applications and ethical frameworks advances technology research and innovation capacity in digital business.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
17.6 Enhance North-South, South-South and triangular cooperation on science, technology and innovation, and knowledge sharing
Structural signal: co-authorship outside India.
- High confidence
- The subject matter is a strong and direct inference from the record type, the funding or organising body, or the programme context, even where the title alone is thin. Example: an ICMR-funded project against SDG 3, on the strength of the agency.
- Rule-derived
- Emitted by a deterministic rule from structural signals rather than judged from the record’s text. The rule carries a version, so rule-derived and judged labels stay separable.
- Produced by
- sdg17-structural-v1, under kortex-publication-v1
Viksit Bharat @2047
vb-2.6 Entrepreneurship, MSMEs and employment
Study of B2B business ethics and organizational effectiveness contributes to entrepreneurship and employment practice research.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
Each label above carries the instrument and the version that produced it. How each classification is reached.
Evidence
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Provenance
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- Source rows resolved into this record
- 1
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Citing this record
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KIIT Deemed to be University. “Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective”. Kortex.