Publication2019
A study on factors affecting mobile phone buying behaviour in Bhubaneswar and Cuttack
The record
- Type
- Publication
- Date
- 1 November 2019
- Level
- National
- Journal
- Indian Journal of Marketing
- Volume
- 49
- Issue
- 11
- Pages
- 20-38
- Published
- 1 November 2019
- DOI
- 10.17010/ijom/2019/v49/i11/148274
- Scopus ID
- 85077640055
- ISSN
- 09738703
- Authors
- 3
- Open access
- No
- Citations
- 13
- International co-authorship
- No
- Co-author countries
- IN
Classification
Every label below carries the reasoning it was assigned on, the confidence band it was assigned in, and what produced it. The rubric is published.
UN Sustainable Development Goals
8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Consumer buying behavior study on mobile phones addresses economic growth through understanding factors driving consumer spending decisions
- High confidence
- The subject matter is a strong and direct inference from the record type, the funding or organising body, or the programme context, even where the title alone is thin. Example: an ICMR-funded project against SDG 3, on the strength of the agency.
- Judged
- Judged against the published classification rubric, under the rubric and prompt versions recorded with the run that produced it.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
12 Ensure sustainable consumption and production patterns
Mobile phone consumption patterns reflect broader responsible consumption issues through fast-changing technology and electronic waste
- Moderate confidence
- The alignment is plausible and defensible but rests on an assumption a reasonable reviewer could decline. Published, and surfaced in the review queue for a human to confirm or override.
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
Viksit Bharat @2047
vb-2.3 Services and the knowledge economy
Consumer behavior research supports services and knowledge economy through informing business strategy and market understanding
- Produced by
- claude-haiku-4-5-20251001, under kortex-publication-v1
Each label above carries the instrument and the version that produced it. How each classification is reached.
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Provenance
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- Source rows resolved into this record
- 1
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Citing this record
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KIIT Deemed to be University. “A study on factors affecting mobile phone buying behaviour in Bhubaneswar and Cuttack”. Kortex.