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by IQAC KIITKIIT Deemed to be University — Internal Quality Assurance Cell

Publication2025

A Machine Learning Approach to Consumer Behavior Analysis in Social Media-Influenced E-Book Markets

The record

Type
Publication
Date
1 July 2025
Level
National
Journal
Journal of Applied Science and Technology Trends
Volume
6
Issue
2
Pages
242-250
Published
1 July 2025
DOI
10.38094/jastt62318
Scopus ID
105016567771
ISSN
27080757
Authors
4
Open access
Yes
Citations
0
International co-authorship
No
Co-author countries
IN

Classification

Every label below carries the reasoning it was assigned on, the confidence band it was assigned in, and what produced it. The rubric is published.

UN Sustainable Development Goals

  1. 9.5 Enhance scientific research, upgrade technological capabilities, and increase researchers and R&D spending

    TargetPrimaryHigh confidenceJudged

    Applies Random Forest and Gradient Boosting machine learning models analyzing social media influence on e-book purchasing behavior identifying behavioral predictors.

    High confidence
    The subject matter is a strong and direct inference from the record type, the funding or organising body, or the programme context, even where the title alone is thin. Example: an ICMR-funded project against SDG 3, on the strength of the agency.
    Judged
    Judged against the published classification rubric, under the rubric and prompt versions recorded with the run that produced it.
    Produced by
    claude-haiku-4-5-20251001, under kortex-publication-v1
  2. 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

    GoalSecondaryModerate confidenceJudged

    Supports economic growth through data-driven insights enabling region-specific digital marketing strategies in emerging e-commerce markets.

    Moderate confidence
    The alignment is plausible and defensible but rests on an assumption a reasonable reviewer could decline. Published, and surfaced in the review queue for a human to confirm or override.
    Produced by
    claude-haiku-4-5-20251001, under kortex-publication-v1

Viksit Bharat @2047

  1. vb-3.2 Digital technology and artificial intelligence

    Sub-themePrimaryHigh confidenceJudged

    Contributes to digital technology and AI through machine learning analysis of consumer behavior in social media-influenced digital markets.

    Produced by
    claude-haiku-4-5-20251001, under kortex-publication-v1

Each label above carries the instrument and the version that produced it. How each classification is reached.

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KIIT Deemed to be University. “A Machine Learning Approach to Consumer Behavior Analysis in Social Media-Influenced E-Book Markets”. Kortex.

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